What is Crisp?

Crisp is a Dutch online supermarket that stands out for its focus on sustainability, quality and working directly with producers. Instead of buying products through middlemen, Crisp works directly with farmers, bakers, growers and other suppliers. This results in fresher products and a fairer price for the producer.

The name Crisp refers to the crispness and freshness of the products. The company was founded in 2018 and has grown quickly since then. More and more consumers consciously choose Crisp because of the transparent origin of its products and the attention to sustainability throughout the entire chain.

How does ordering from Crisp work?

You order from Crisp through the Crisp app or the website. First you create an account and enter your delivery address. Then you can browse the product range and add products to your cart. The ordering process is similar to other online supermarkets, but there are a few important differences.

At Crisp you order products that come straight from the producer. This means freshness is guaranteed, but also that not every product is always available. The selection depends on the season and on what the producers can supply. This asks for a bit more flexibility from the consumer, but it does give you the freshest products.

You can choose from several delivery times. Crisp delivers in most of the Netherlands, usually the next day. At checkout you choose the delivery time you want. Keep the order deadline in mind: to get next-day delivery, you have to order before a certain time.

Installing the Crisp app

The Crisp app is available for iPhone in the App Store and for Android on Google Play. Download the app by searching for "Crisp" and install it on your phone. The first time you use it, you create an account with your email address or with your Apple or Google account.

After creating your account, you enter your delivery address. The app checks whether Crisp delivers in your area. At the moment Crisp is available in a large part of the Netherlands, with the exception of some remote areas. The app immediately shows you the available product range.

The Crisp product range

The Crisp product range differs from a traditional supermarket. You'll find an extensive selection of fresh products such as vegetables, fruit, meat, fish, dairy and bread. There are also dry goods, drinks, snacks and household items available.

A unique aspect of Crisp is that for many products you can see who the producer is. You see the name of the farmer who grew the vegetables or the baker who baked the bread. This adds a personal touch to your groceries and makes the chain transparent.

The range is carefully curated. Crisp chooses products that meet its sustainability criteria. For example, you'll find more organic products and products with sustainability labels than in an average supermarket. There are also many local products from Dutch producers.

Sustainability at Crisp

Sustainability is part of Crisp's DNA. This shows in several ways. First, the short supply chain: by working directly with producers, fewer transport trips are needed and less food goes unsold. Second, the packaging: Crisp uses as little plastic as possible and chooses recyclable materials.

Deliveries are made with electric vehicles where possible. The delivery boxes are reusable and are picked up again at the next delivery. So you don't have to put your boxes out with the paper recycling; you simply hand them back to the delivery driver.

Crisp also offsets the CO2 emissions of its deliveries. This makes an order from Crisp climate neutral. The combination of all these measures makes Crisp one of the more sustainable options for online grocery shopping in the Netherlands.

Delivery and time slots

Crisp delivers your groceries to your home, usually within a time slot of a few hours. You choose the delivery time you want when you order. Delivery is not free, but the costs are reasonable and are clearly shown before you check out.

A handy aspect is that you can hand over your empty boxes at your next delivery. The driver takes them along and they are reused. This saves you the trouble of getting rid of cardboard and is better for the environment.

If you are not home during the delivery, you can often indicate where the driver may leave the groceries. Think of the neighbors, the shed or another safe place. State this clearly in your order to avoid missed deliveries.

Comparing prices with other supermarkets

A frequently asked question is whether Crisp is more expensive than regular supermarkets. The honest answer is: sometimes yes, sometimes no. Because Crisp focuses on quality and sustainability, some products are indeed more expensive than the cheapest alternative in the supermarket.

On the other hand, at Crisp you get products that are often fresher and of higher quality. You pay for the short supply chain and the fair price the producer receives. For many consumers this outweighs the higher price.

Crisp also regularly has deals and discount promotions. Keep an eye on the app for products on sale or special weekly deals. New customers often get a discount on their first order.

Subscriptions and benefits

Crisp offers a subscription that gives you a discount on your orders. With this subscription you pay a fixed amount per month and in return you get a discount on the delivery costs or on products. For loyal customers who order every week, this can pay off.

Crisp also has a program for regular customers with extra benefits. Check the app for the current terms and benefits. It pays to calculate whether a subscription is worth it for how often you order.

Recipes and meal inspiration

In the Crisp app you'll also find recipes and meal inspiration. These recipes are matched to the seasonal range and the products Crisp offers. With a few taps you add all the ingredients for a recipe to your cart.

This makes it easy to cook a varied menu with fresh, seasonal products. You don't have to figure out yourself what to do with certain vegetables, because the app gives suggestions. Ideal if you need inspiration when putting together your weekly menu.

Who is Crisp suitable for?

Crisp is ideal for consumers who value quality, sustainability and transparency. If you like to know where your food comes from and are willing to pay a bit more for it, Crisp is an excellent choice. Crisp is also attractive for people who consciously want to use less plastic.

For price-conscious shoppers who are mainly looking for the lowest price, Crisp may be less suitable. Although the quality is high, the prices are not always competitive with budget supermarkets. What the best choice is for you depends on your priorities.

Crisp works well for families and couples who regularly cook with fresh ingredients. The minimum order value and delivery costs make it less suitable for very small orders. So plan your orders well and combine what you need.

Frequently asked questions

What is the minimum order value at Crisp?

Crisp uses a minimum order value that can vary. Check the current minimum order amount in the app or on the website. It is usually around 30-35 euros. Below this amount you cannot check out or you pay extra costs.

Which areas does Crisp deliver to?

Crisp delivers in most of the Netherlands. Enter your postal code on the website or in the app to check whether Crisp delivers to you. Some remote areas and the Wadden Islands are currently not served.

How fresh are Crisp's products?

Crisp's products are very fresh because they come straight from the producer. Vegetables are often harvested on the day of delivery or the day before. Bread is freshly baked. The short supply chain ensures maximum freshness.

Can I return the delivery boxes?

Yes, Crisp's delivery boxes are reusable. Keep your empty boxes and hand them to the driver at your next delivery. The boxes are cleaned and used again, which contributes to sustainability.

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