White label hosting for your own brand
Build a professional hosting brand without owning servers
- No Theory7 branding visible to your customers
- Your own nameservers and branded control panel
- Full control over plans and pricing
- Backed by enterprise-grade infrastructure
Everything you need for your own hosting brand
Your own nameservers under your domain
Use ns1.yourcompany.com and ns2.yourcompany.com as nameservers. Your customers only see your company name in their DNS configuration, not Theory7's.
Fully branded control panel
Customize the DirectAdmin panel with your own logo, color scheme and company name. The login screen, dashboard and all communication carry your brand identity.
Invisible infrastructure partner
The Theory7 name never appears anywhere in the customer environment. From WHOIS data to email headers: your brand is front and center in all communication with end customers.
Your own plans and pricing structure
Define your own hosting plans with custom names, resource limits and prices. Create a Starter, Professional and Enterprise plan that fits your target audience and market positioning.
Background support with no customer contact
Theory7 support helps you as a reseller with technical questions, but never contacts your customers directly. You always remain the first and only point of contact.
Professional email under your own domain
Set up support@yourcompany.com and noreply@yourcompany.com for all hosting-related communication. Automated notifications and welcome emails come from your own sender address.
Start with your own domain name
Instantly check whether your desired domain name is still available
Setting up your own hosting brand: step-by-step plan
Setting up a hosting brand doesn't have to be complicated. With white label reseller hosting from Theory7, you'll go through the following steps to be operational within a day.
- Step 1: choose your brand name and domain, register a professional domain for your hosting business. Consider names that include hosting, web or cloud for instant recognizability
- Step 2: order a reseller plan, choose the plan that fits your expected customer base. Feel free to start small, you can always upgrade
- Step 3: configure your own nameservers, set up ns1 and ns2 under your own domain. Theory7 handles the technical configuration
- Step 4: brand your control panel, upload your logo, choose colors and set up welcome messages via the DirectAdmin skin editor
- Step 5: define hosting plans, create templates for your Starter, Business and Premium hosting with suitable resource limits and prices
- Step 6: build a website for your brand, build a professional website with plans, prices and an ordering process
- Step 7: acquire your first customers, reach out to your existing customer base (web design, marketing, IT) and offer hosting as an add-on to your services
You can create your first customer account within a day. Check out the reseller hosting plans and register a suitable domain name for your brand.
White label reseller plans
White-label features included as standard, at no extra cost
- 50 domains
- Your own nameservers
- 15GB SSD storage
- White-label branding
- 7-day backups
- 100 domains
- Your own nameservers
- 50GB SSD storage
- White-label branding
- 30-day backups
- 150 domains
- Your own nameservers
- 100GB SSD storage
- White-label branding
- 60-day backups
White label hosting vs reselling: the difference
Many new resellers wonder what the difference is between white label hosting and standard reselling. While both models let you sell hosting to customers, there are important differences that impact your brand building and customer relationship.
Standard reselling: you resell hosting, but the provider is recognizable. Customers see the provider's name in nameservers, the control panel or server headers. This is quick to set up, but you don't build your own brand value. Customers can bypass you and order directly from the provider.
White label hosting: the provider is completely invisible. Your own nameservers, branded panel and own communication channels ensure customers experience your business as the hosting provider. You build brand value and customer loyalty. Customers have no reason to look elsewhere, because they only know your brand.
When should you choose white label? If you're serious about building a hosting business or want to offer hosting as part of your existing services (web design, marketing, IT), white label is the professional choice. The extra cost is zero, at Theory7, white label features are included as standard with every reseller plan.
Frequently asked questions about white label hosting
White label hosting means you resell hosting under your own brand name. Your customers see your company name, your logo and your nameservers. The underlying infrastructure and servers are managed by Theory7, but that's completely invisible to your end customers. You operate as an independent hosting company.
No. With white label hosting, Theory7 is completely invisible to your customers. You set up your own nameservers (ns1.yourdomain.com), customize the DirectAdmin panel with your own logo and colors, and all communication runs through your own email addresses. There's no reference to Theory7 anywhere in the customer environment.
After activating your reseller plan, you can request your own nameservers via your dashboard. You choose names such as ns1.yourcompany.com and ns2.yourcompany.com. Theory7 configures the DNS glue records with your domain registrar. Within 24 hours your own nameservers are active and you can use them for all your customer domains.
No. White label capabilities are included as standard with every Theory7 reseller plan. Your own nameservers, panel customization and hiding Theory7 branding cost nothing extra. You only pay the regular plan price, starting from €2.49 per month.
With regular reselling, your customers often know which provider the hosting comes from. They see the provider's name in nameservers, the control panel or WHOIS data. With white label hosting, this is completely hidden. You operate as an independent hosting company and build brand value under your own name, without customers knowing who supplies the infrastructure.
Domain name registration runs separately from your reseller hosting plan. You can advise customers to register their domain through a registrar such as Theory7 and then link the domain to your reseller account. Check out the options on the domain registration page.
Basic web hosting knowledge is sufficient. Setting up nameservers and customizing the panel are one-time tasks for which Theory7 provides clear instructions. Day-to-day management of customer accounts is intuitive via DirectAdmin. For technical questions, our support team is ready to help you 7 days a week.
Build your own hosting brand with white label hosting
As a web designer, marketing agency or IT service provider, you want to offer your customers a complete service, including reliable hosting. But managing your own servers is costly and time-consuming. With white label reseller hosting from Theory7 According to HostAdvice the reseller hosting market grows 15% annually. you offer professional hosting under your own brand name, without the complexity of server management. WHMCS is the most widely used platform for hosting automation.
What makes white label hosting so attractive?
The concept is simple but powerful: you purchase hosting from Theory7 and resell it under your own name. Your customers see your logo, your nameservers and your prices. Theory7 manages the technical infrastructure in the background, but remains completely invisible. You operate as an independent hosting company.
Your own nameservers: the foundation of credibility
Nameservers are the first thing technically savvy customers check. If another provider's name appears there, it undermines your professionalism. With white label hosting, you use ns1.yourcompany.com and ns2.yourcompany.com. These are configured as part of your reseller plan, at no extra cost. Combine this with a professional domain name and your image is complete.
Branded control panel for your customers
DirectAdmin offers extensive options to customize the panel to match your brand identity. Upload your logo, choose your colors and set up a welcome message. The login screen displays your branding, not Theory7's. Your customers experience a tailor-made hosting environment that fits the rest of your services.
Full control over your offering
As a white label reseller, you decide what you offer and at what price. Create hosting plans that fit your target audience:
- Web design customers, a basic plan with hosting, email and SSL as part of your overall service
- SME customers, a professional plan with more space, backups and phone support via you
- Online stores, a premium plan with extra resources, longer backup retention and priority
Enterprise infrastructure without enterprise costs
Behind your brand runs the full Theory7 infrastructure: LiteSpeed Enterprise web servers, NVMe SSD storage, DDoS protection and daily backups. You offer your customers top-tier hosting, while you don't have to manage, update or monitor any servers yourself.
Grow at your own pace
Start with the Starter plan for a handful of customers and scale up as your business grows. There are no long-term contracts or minimum purchases. Check out all the options on the reseller hosting page and discover how you can launch your own hosting brand today.
How do you get started with reseller hosting?
With reseller hosting, you sell hosting under your own brand. You purchase hosting capacity from Theory7 and distribute it to your own customers with your own control panel and billing.
Theory7 reseller hosting includes DirectAdmin, WHMCS integration and white-label options. Your customers only see your brand, not Theory7's.
How do you get started as a reseller?
Reseller hosting with Theory7 is the ideal way to start your own hosting business. You get a white-label DirectAdmin control panel that you can customize with your own branding. Your customers only see your brand, Theory7 stays invisible in the background. You manage the plans, limits and prices yourself.
What makes good reseller hosting?
There are three key points when choosing reseller hosting. First, stability: your reputation depends on uptime. Second, scalability: you need to be able to expand easily as your customer base grows. Third, support: when your customers have a problem you can't solve yourself, you need to be able to rely on fast technical support.
Starting your own hosting business
With reseller hosting, you offer hosting under your own brand name. Your customers see your logo, your name and your branding, not Theory7's. You determine your own prices and plans, we provide the technical infrastructure and support in the background.
This model is ideal for web design agencies and freelancers who want to offer hosting as an additional service. You earn an extra revenue stream without having to invest in servers or technical staff. DirectAdmin makes it easy to create and manage customer accounts.
How do you build a professional hosting brand?
White-label reseller hosting gives you the ability to offer hosting as if you're running your own hosting business. Your customers see your brand name, logo and contact details, the underlying provider is never visible. This is essential for web designers and agencies who want to offer a complete package to their clients, including hosting under their own name.
To build a credible hosting brand, you need more than just white-label hosting. Invest in a professional website for your hosting service, set clear SLA terms, and ensure a reliable support system. You can use Theory7's technical support in the background while acting as the first point of contact for your customers. This way, you combine the reliability of a large provider with the personal service of a small business.
What do you need besides white-label hosting?
White-label hosting is the technical foundation, but a successful hosting brand requires more. Invest in a professional website, set up clear product pages and pricing, and establish a support system (even if it's just via email). An automated billing system like WHMCS makes managing customer accounts and payments significantly easier and more professional.
Related services
Discover more about our hosting and domain solutions:
- Dedicated server, A full server for maximum performance
- VPS hosting, Your own virtual server with root access
- WordPress hosting, Optimized for WordPress
- WooCommerce hosting, Hosting for your online store
- Domain name check, Check availability instantly
Sources and references
- W3Techs, w3techs.com
- LiteSpeed Technologies, litespeedtech.com
- DirectAdmin, directadmin.com
"As a web designer and web host (reseller) I switched to Theory7 because I read good stories and even AI recommended this host to me. I switched and I'm very happy with the direct, personal service. They simply migrated all my clients' websites. Very pleasant and it all works well."
