Register a .shop domain name
Register your .shop domain with Theory7
- Active immediately after registration
- Free DNS management and DNSSEC
- Dedicated support team
Why choose Theory7?
Recognized worldwide
Popular TLD extensions are recognized and trusted by millions of people. Your domain makes an instantly professional impression.
Trust & credibility
An established extension conveys reliability to visitors and customers. Ideal for businesses that want to be taken seriously.
Professional image
Give your brand a professional look with an extension that fits your ambition and audience.
Widely applicable
Suitable for any type of website: from webshop to blog, from portfolio to company site. No restrictions on use.
Available immediately
Register your domain name within minutes. Automatic DNS configuration and instantly connectable to your hosting.
Free SSL & WHOIS privacy
Includes a free SSL certificate and WHOIS privacy protection with every domain registration through Theory7.
Start with your own domain name
Instantly check whether your desired domain name is still available
Frequently asked questions
Google treats .shop the same as other TLDs. However, the word "shop" in your domain can help with click-through rate in search results, since visitors immediately see it's a webshop.
Yes, .shop works with any webshop platform: WooCommerce, Shopify, Magento, or a custom solution. At Theory7 we offer optimized WooCommerce hosting that works perfectly with .shop domains.
For a Dutch webshop, .nl is the safest choice in terms of trust. But .shop is an excellent alternative, especially if you want to sell internationally or if your desired .nl name is taken. You can also register both.
Yes, but do this carefully. Set up 301 redirects from your old domain to the new .shop domain so you don't lose SEO value. Theory7 support can help you with this.
Register a .shop domain name with Theory7
According to Verisign reports more than 350 million registered domain names worldwide.SIDN there are more than 6 million .nl domain names registered.
A .shop domain name is specially made for webshops and e-commerce. The extension tells visitors right away that they've landed on an online store. With Theory7 you register your .shop domain quickly, securely, and affordably, ideal if you're starting a webshop or want to give your existing store a new name.
What is a .shop domain name?
The .shop extension is a new generic top-level domain (gTLD), launched in 2016 and managed by GMO Registry. With more than 2 million registrations worldwide, .shop is one of the most successful new extensions. The name speaks for itself: .shop = online shopping.
Benefits of a .shop domain
- Immediately clear - visitors instantly know it's a webshop
- Great for SEO - the word "shop" in your URL strengthens your e-commerce signals
- Good availability - your brand name is probably still free
- Recognized internationally - "shop" is understood in almost every language
- Short and memorable - fewer letters than .shopping or .store
- Great for marketing - "Visit yourbrand.shop" works excellently in campaigns
.shop vs other e-commerce extensions
| Extension | Focus | Popularity | Price (indicative) |
|---|---|---|---|
| .shop | Webshops, e-commerce | Very popular (2M+) | €€ |
| .store | Online and physical stores | Popular | €€€ |
| .shopping | Shopping portals | Less popular | €€ |
| .com | Everything, including e-commerce | Most popular | € |
| .nl | Dutch market | Popular in NL | € |
Register .shop with Theory7
Start your webshop with a professional .shop domain from Theory7:
- Instant activation after registration
- Free DNS management and DNSSEC protection
- WHOIS privacy included as standard
- Easy to connect to webshop hosting
- Combine with WooCommerce hosting for WordPress webshops
- Free SSL certificate for secure payments
- Dedicated support team to help you get set up
Frequently asked questions about .shop domains
Is .shop good for the SEO of my webshop?
Google treats .shop the same as other TLDs. However, the word "shop" in your domain can help with click-through rate in search results, since visitors immediately see it's a webshop.
Can I use .shop with WooCommerce?
Yes, .shop works with any webshop platform: WooCommerce, Shopify, Magento, or a custom solution. At Theory7 we offer optimized WooCommerce hosting that works perfectly with .shop domains.
Should I choose .shop or .nl for my webshop?
For a Dutch webshop, .nl is the safest choice in terms of trust. But .shop is an excellent alternative, especially if you want to sell internationally or if your desired .nl name is taken. You can also register both.
Can I move my existing webshop to a .shop domain?
Yes, but do this carefully. Set up 301 redirects from your old domain to the new .shop domain so you don't lose SEO value. Theory7 support can help you with this.
Tips for choosing a domain name
A good domain name is short, easy to remember, and relevant to your business. Prefer a .nl extension for the Dutch market or .com for international reach.
- Keep it short - Easier to remember and fewer typos
- Avoid hyphens - Harder to communicate verbally
- Choose the right extension - .nl for the Netherlands, .be for Belgium, .com for international
- Check availability - Register quickly before someone else does
Choosing the right domain for your project
Your domain name is your online identity. Choose a name that's short, easy to remember, and relevant to what you do. Avoid hyphens and numbers where possible, they make a domain name harder to share.
After registration, your domain is immediately ready for use. At Theory7 you can connect it to web hosting, set up email on your own domain, and manage DNS records through a clear control panel. WHOIS privacy is included for free, so your personal information isn't publicly visible.
What's involved in domain name registration?
Registering a domain name is technically a simple process, but there are a few things to watch out for. First, a domain name is always a rental agreement, you're never the owner, but the holder. Registration is valid for a set period (usually 1 year) and must be renewed afterward. At Theory7 your domain name is renewed automatically, so you don't run the risk of accidentally losing it.
During registration, your details are stored with the registry (for .nl domains that's SIDN). It's important that these details are up to date, since they're used for dispute resolution and ownership verification. Moving to a different registrar is always possible via an authorization code you can request from your current provider. The move usually takes a few hours to at most a day, and your website remains accessible throughout the process.
A .shop domain for your webshop
The .shop extension is specifically intended for online stores and e-commerce. The advantage is that visitors can immediately tell from the domain name that it's a webshop, which increases trust. A domain name like yourbrand.shop is short, memorable, and relevant. What's more, .shop has far more names available than .nl or .com, giving you a better chance of getting exactly the name you want.
Related services
Discover more about our hosting and domain solutions:
- Build a website - Start your own website today
- Create an email address - Professional email on your own domain
- Check domain name - Check availability instantly
- Web hosting plans - Shared hosting from €0.49/mo
- WordPress hosting - Optimized for WordPress
Sources and references
- SIDN - sidn.nl
- ICANN - icann.org
- Verisign - verisign.com
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