.blog domain registration
Register your .blog domain with Theory7
- Active immediately after registration
- Free DNS management and DNSSEC
- Expert support team
Why choose Theory7?
Targeted at your audience
Niche and country extensions appeal to a specific audience. You reach exactly the people you want to reach.
Local or thematic authority
Strengthen your position in a specific region or niche. Search engines and visitors value relevant extensions.
Distinctive edge
Stand out from the standard .com and .nl domains. A unique extension makes your brand memorable and recognizable.
More availability
Your desired domain name is more often available with niche extensions. Claim the perfect name without compromise.
Protection included
Every registration with Theory7 includes free WHOIS privacy and an SSL certificate. Your data stays protected.
Registered quickly
Become the owner of your domain within minutes. Automatic DNS setup and instantly connectable to Theory7 hosting.
Start with your own domain name
Instantly check whether your desired domain name is still available
Frequently asked questions
No, although .blog is managed by Automattic (the parent company of WordPress.com), you're free to use any CMS or blogging platform with your .blog domain. Ghost, Hugo, Jekyll, Joomla or even a fully custom platform all work excellently with a .blog extension. Check out our WordPress hosting if you do choose WordPress.
Absolutely. Many companies register a separate .blog domain for their business blog, alongside their main .com or .nl website. This separates your content marketing efforts from your main website and gives your blog its own, recognizable identity. Check availability via our domain checker and register your business blog today.
The cost of a .blog domain is comparable to other popular extensions. Theory7 offers competitive rates including DNS management and the option to add extra services such as hosting and email. Check our current domain pricing for a complete overview of all rates.
Yes, moving an existing blog to a new .blog domain is entirely possible. It's important to do this carefully with the correct 301 redirects to preserve your existing SEO value. Theory7 helps you through this process and makes sure your readers and search engines are seamlessly redirected to your new domain. Contact our support team for personal migration advice.
.blog domain registration with Theory7 According to Verisign reports over 350 million registered domain names worldwide.SIDN more than 6 million .nl domain names are registered.
A .blog domain is the ultimate extension for bloggers, content creators and anyone who publishes online. With Theory7, you register your .blog domain quickly and easily, with direct access to our optimized hosting solutions for blogs and content platforms. The .blog extension immediately makes it clear to readers that they've landed on a blog, which boosts recognition and engagement with your content.
What is a .blog domain?
The .blog domain is a generic top-level domain (gTLD) managed by Automattic, the parent company behind WordPress.com. The extension launched in 2016 and was developed specifically for the blogging community. Automattic acquired the rights to .blog at an ICANN auction for 19 million dollars, underscoring the importance the company places on the blogging community.
With WordPress as the world's most widely used blogging platform, powering more than 40% of all websites, it was a logical step for Automattic to manage a domain extension specifically intended for blogs. The .blog extension is backed by the same organization that made blogging big, making it a reliable and future-proof choice.
Since launch, tens of thousands of bloggers, media platforms and content companies have registered a .blog domain. The extension is used by both hobbyist bloggers and professional content creators and companies looking to build thought leadership through their blog. The word "blog" is recognized worldwide and needs no explanation, making the extension especially accessible.
Benefits of a .blog domain
- Immediate recognition as a blog - A .blog domain immediately communicates that visitors are about to read a blog. This attracts an audience specifically looking for content and willing to spend time reading your articles.
- Managed by the creator of WordPress - With Automattic as registry operator, you benefit from the expertise of the company that made blogging popular worldwide and understands what bloggers need.
- Excellent availability - Short, relevant and creative domain names that are already taken on .com are often still available on .blog. This gives you the freedom to choose the perfect blog name.
- Strong content signal - The .blog extension acts as a signal to search engines and visitors that your website is focused on publishing quality, regularly updated content.
- Memorable and shareable - A URL like yourtopic.blog is short, punchy and easy to share via social media, podcasts and other channels where you promote your blog.
- Suited to any niche - Whether you write about technology, travel, cooking, finance or lifestyle: .blog fits any blog topic and any niche.
.blog compared to other extensions for bloggers
| Feature | .blog | .com | .nl | .website |
|---|---|---|---|---|
| Primary audience | Bloggers, content creators | General, worldwide | Dutch market | Broad, all websites |
| Operator | Automattic (WordPress.com) | Verisign | SIDN | Radix |
| Launch | 2016 | 1985 | 1986 | 2014 |
| Content signal | Very strong | None | None | Weak |
| Name availability | Good | Very limited | Limited | Excellent |
| Suitable for professional blogs | Excellent | Good | Good (Dutch audience) | Reasonable |
| International usability | Excellent | Excellent | Limited | Good |
Register .blog with Theory7
With Theory7, you register your .blog domain and combine it directly with the right hosting solution for your blog. Our platform is optimized for bloggers and content creators looking for a reliable, fast and user-friendly environment.
- Optimized WordPress hosting - WordPress is the most popular blogging platform in the world. Our specialized WordPress hosting offers optimal speed, automatic updates and one-click installation.
- Reliable web hosting - Choosing a different CMS or a static blog? Our regular hosting plans offer the same reliability and performance for any blogging platform.
- Easy website builder - Start your blog without technical knowledge using our user-friendly tools and ready-made blog themes that you can immediately customize to your style.
- Professional email address - Create a business email address on your .blog domain for professional communication with partners, advertisers and readers.
- Free SSL certificate - Secure your blog with HTTPS for a safe reading experience and better search rankings.
- Expert support - Our support team is happy to help you set up and optimize your blog.
SEO and content marketing with a .blog domain
A .blog domain offers unique benefits for your content marketing strategy and SEO. Google treats .blog as a fully-fledged generic extension, so your blog has the same ranking potential as with any other extension. What's special about .blog, however, is that it explicitly communicates that your website regularly publishes fresh content, a quality search engines value.
For content marketing, a .blog domain is a powerful tool. You can use it as a standalone blogging platform alongside your main website, as a thought leadership channel for your business, or as a personal brand for freelance writers and journalists. The recognizable extension makes it easy to promote your blog in email signatures, on social media, in guest articles and during presentations.
Bloggers who regularly publish quality content on a .blog domain gradually build authority in their niche. Combined with a good internal linking structure, relevant keywords and a user-friendly design, a .blog website can grow into a valuable source of organic search traffic.
Frequently asked questions about .blog domains
Do I need to use WordPress with a .blog domain?
No, although .blog is managed by Automattic (the parent company of WordPress.com), you're free to use any CMS or blogging platform with your .blog domain. Ghost, Hugo, Jekyll, Joomla or even a fully custom platform all work excellently with a .blog extension. Check out our WordPress hosting if you do choose WordPress.
Is a .blog domain suitable for a business blog?
Absolutely. Many companies register a separate .blog domain for their business blog, alongside their main .com or .nl website. This separates your content marketing efforts from your main website and gives your blog its own, recognizable identity. Check availability via our domain checker and register your business blog today.
How much does a .blog domain cost?
The cost of a .blog domain is comparable to other popular extensions. Theory7 offers competitive rates including DNS management and the option to add extra services such as hosting and email. Check our current domain pricing for a complete overview of all rates.
Can I move an existing blog to a .blog domain?
Yes, moving an existing blog to a new .blog domain is entirely possible. It's important to do this carefully with the correct 301 redirects to preserve your existing SEO value. Theory7 helps you through this process and makes sure your readers and search engines are seamlessly redirected to your new domain. Contact our support team for personal migration advice.
Sources and references
- SIDN, sidn.nl
- ICANN, icann.org
- Verisign, verisign.com
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