.store domain registration
Register your .store domain with Theory7
- Active immediately after registration
- Free DNS management and DNSSEC
- Expert support team
Why choose Theory7?
Globally recognizable
Popular TLD extensions are recognized and trusted by millions of people. Your domain makes an instantly professional impression.
Trust & credibility
An established extension radiates reliability to visitors and customers. Ideal for businesses that want to be taken seriously.
Professional image
Give your brand a professional look with an extension that matches your ambition and target audience.
Widely applicable
Suitable for any type of website: from online store to blog, from portfolio to company site. No restrictions on use.
Immediately available
Register your domain name within minutes. Automatic DNS configuration and instantly linkable to your hosting.
Free SSL & WHOIS privacy
Includes a free SSL certificate and WHOIS privacy protection with every domain registration through Theory7.
Start with your own domain name
Instantly check whether your desired domain name is still available
Frequently asked questions
Although .store is primarily intended for e-commerce, there are no restrictions on its use. You can also use a .store domain for a product catalog, price comparison site, or an information page about a physical store. The extension is available to everyone. Check availability right away with our domain name checker.
Yes, a .store domain works seamlessly with all popular e-commerce platforms, including WooCommerce, Magento, PrestaShop, and OpenCart. At Theory7 we offer specialized online store hosting optimized for these platforms.
The prices of .store and .shop are comparable. Both extensions offer a cost-effective alternative to expensive premium .com domain names. Check our current domain name prices for a complete overview of all e-commerce extensions and their rates at Theory7.
Yes, moving your existing online store to a .store domain is entirely possible. Theory7 helps you set up the right redirects, so your existing SEO value is preserved and your customers are seamlessly redirected to your new domain name. Get in touch with our support team for personal advice about your online store migration.
.store domain registration with Theory7
According to Verisign reports over 350 million registered domain names worldwide.SIDN there are more than 6 million .nl domain names registered.
A .store domain is the perfect extension for online stores, e-commerce businesses, and anyone selling products online. At Theory7 you register your .store domain quickly and easily, with direct access to our specialized e-commerce hosting solutions. The .store extension immediately makes it clear to customers that they've landed on an online store, which contributes to higher conversions and a professional look.
What is a .store domain?
The .store domain is a generic top-level domain (gTLD) managed by Radix, one of the largest independent domain registries in the world. The extension was launched in 2016 with the specific goal of offering a recognizable web address for online stores and e-commerce platforms. Since then, hundreds of thousands of entrepreneurs and businesses worldwide have registered a .store domain for their online store.
The strength of .store lies in its direct association with online shopping. The word "store" is understood in many languages and immediately evokes the image of a shop where products are for sale. This makes .store particularly effective as a marketing tool, since potential customers already know what to expect before even visiting your website.
Where .com domain names for online stores are becoming increasingly scarce and expensive, .store offers an excellent alternative with extensive availability. Brands, retailers, and new online store owners find with .store the domain name that fits perfectly with their online store concept, without having to compromise on name choice.
Benefits of a .store domain
- Direct e-commerce association - A .store domain immediately communicates that your website is an online store. This lowers the barrier to purchasing behavior and increases the trust of online shoppers.
- Better availability than .com - Where popular online store names are long since taken on .com, .store still offers plenty of choice among short, memorable, and industry-relevant domain names.
- Higher click-through rate - In search results, a .store domain immediately catches the attention of shopping-minded searchers, which can lead to a higher click-through rate than generic extensions.
- Internationally recognizable - The word "store" is understood worldwide, making a .store domain ideal for online stores that sell internationally.
- Memorable and shareable - A name like yourbrand.store is short, powerful, and easy to remember, perfect for use in ads, social media, and word of mouth.
- Suitable for any e-commerce platform - Whether you use WooCommerce, Magento, Shopify, or another platform, a .store domain works with every e-commerce system.
.store compared to other e-commerce extensions
| Feature | .store | .shop | .com | .nl |
|---|---|---|---|---|
| Primary audience | Online stores, e-commerce | Online stores, e-commerce | General, worldwide | Dutch market |
| Manager | Radix | GMO Registry | Verisign | SIDN |
| Launch | 2016 | 2016 | 1985 | 1986 |
| E-commerce signal | Very strong | Very strong | None | None |
| Name availability | Good | Reasonable | Very limited | Limited |
| International usability | Excellent | Good | Excellent | Limited (NL) |
| Suitable for SEO | Good | Good | Excellent | Excellent (NL) |
Registering .store with Theory7
At Theory7 you register your .store domain with access to our complete package of e-commerce services. From registration to a fully functioning online store: we offer everything you need to sell successfully online.
- Specialized online store hosting - Our e-commerce hosting plans are optimized for speed and reliability, essential for a successful online store.
- Optimized WooCommerce hosting - Using WooCommerce? Our specialized WooCommerce hosting ensures optimal performance for your .store online store.
- Free SSL certificate - Secure your online store with HTTPS, essential for processing payments and building customer trust.
- Professional email address - Communicate professionally with customers via an email address on your own .store domain, for example info@yourstore.store.
- DNS management and redirection - Full DNS management through our control panel, including the ability to create subdomains for different product categories.
- Expert e-commerce support - Our support team has experience with e-commerce and is happy to help you optimize your online store environment.
SEO benefits of a .store domain for online stores
A frequently asked question is whether a .store domain ranks well in search engines. Google treats .store as a fully-fledged generic extension, which means your online store has the same SEO opportunities as with any other extension. In fact, a .store domain can offer advantages because it directly communicates commercial intent to search engines and users.
For e-commerce SEO, it's important that your online store loads quickly, is well secured, and offers relevant content. A .store domain combined with the right technical setup, quality product descriptions, and a user-friendly experience forms a strong basis for organic visibility. Use your .store domain as a starting point for a complete e-commerce SEO strategy that makes your online store visible to shopping-minded searchers.
In addition, a .store domain name can positively influence the click-through rate in search results. When a user searches for a product and sees a .store URL in the search results, they're more likely to click through, because the extension directly indicates that it's an online store.
Frequently asked questions about .store domains
Is a .store domain only suitable for online stores?
Although .store is primarily intended for e-commerce, there are no restrictions on its use. You can also use a .store domain for a product catalog, price comparison site, or an information page about a physical store. The extension is available to everyone. Check availability right away with our domain name checker.
Can I combine .store with WooCommerce or Magento?
Yes, a .store domain works seamlessly with all popular e-commerce platforms, including WooCommerce, Magento, PrestaShop, and OpenCart. At Theory7 we offer specialized online store hosting optimized for these platforms.
How does .store compare in price to .shop?
The prices of .store and .shop are comparable. Both extensions offer a cost-effective alternative to expensive premium .com domain names. Check our current domain name prices for a complete overview of all e-commerce extensions and their rates at Theory7.
Can I move my existing online store to a .store domain?
Yes, moving your existing online store to a .store domain is entirely possible. Theory7 helps you set up the right redirects, so your existing SEO value is preserved and your customers are seamlessly redirected to your new domain name. Get in touch with our support team for personal advice about your online store migration.
Sources and references
- SIDN - sidn.nl
- ICANN - icann.org
- Verisign - verisign.com
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