Register a .app domain name
Register your .app domain at Theory7
- Active immediately after registration
- Free DNS management and DNSSEC
- Responsive support team
Why choose Theory7?
Built for developers
Tech extensions are the standard in the developer community. Instantly show that you represent a tech company or project.
Startup-ready
From MVP to scale-up: tech domains are associated with innovation and growing businesses. Perfect for your next SaaS product.
Modern image
A tech extension signals that you're ahead of the curve. Ideal for companies in software, AI, cloud, and digital services.
Internationally recognized
Tech domains are known worldwide in the tech sector. No country-specific associations, purely focused on innovation.
Reliable registration
Register through Theory7 with free WHOIS privacy, SSL certificate, and automatic DNS configuration. Live within minutes.
Safe & protected
Includes free SSL, DDoS protection, and daily backups when you combine it with Theory7 hosting.
Start with your own domain name
Instantly check whether your desired domain name is still available
Frequently asked questions
Google has added .app to the HSTS preload list of all major web browsers. This means browsers automatically enforce a secure HTTPS connection whenever a .app website is visited. It increases security for all users and prevents data from being sent unencrypted. At Theory7 you get a free SSL certificate so you meet this requirement right away.
Yes, there are no restrictions on how .app domain names can be used. You don't need to have a mobile or web application to register a .app domain. The extension also works well for product pages, portfolios, or business websites. Check availability with our domain name checker and register right away.
The cost of a .app domain name varies depending on the name you choose and the registration period. See our current domain name prices for a complete overview. At Theory7 we offer competitive rates that include an SSL certificate and DNS management.
Absolutely. You can use your .app domain as a landing page that links to your App Store or Google Play listing, or as a complete website alongside your app store presence. Many app developers use their .app domain name as the central hub for marketing, support, and documentation for their application.
.app domain name registration at Theory7.
According to Verisign, more than 350 million domain names are registered worldwide. SIDN reports more than 6 million .nl domain names registered.
A .app domain name is the ideal extension for mobile applications, web apps, SaaS products, and software platforms that want a recognizable and secure online address. At Theory7 you register your .app domain quickly and easily, including the mandatory SSL security that's included by default with this extension. The .app extension was developed by Google and combines a strong industry association with built-in security.
What is a .app domain name?
The .app domain name is a generic top-level domain (gTLD) managed by Google Registry. The extension launched in May 2018 and was one of the first domains to require HSTS preloading, meaning all .app websites are required to load over a secure HTTPS connection. Google invested significantly in this extension: the .app domain was acquired for a record 25 million dollars at the ICANN auction.
Since its launch, hundreds of thousands of businesses, developers, and entrepreneurs have registered a .app domain name. The extension is especially popular among app developers, startup founders, and SaaS companies who want to connect their digital product directly to a memorable domain name. From product pages for mobile apps to complete web applications: .app offers a universally recognizable address for anything related to applications.
The popularity of .app is reinforced by the fact that the word "app" is understood worldwide, regardless of language or culture. This makes .app one of the most internationally usable domain name extensions available.
Benefits of a .app domain
- Mandatory HTTPS security: Just like .dev, .app is included in the HSTS preload list, so every .app website enforces a secure connection by default. This protects your users and improves your SEO position.
- Universal recognition: The word "app" is known and understood worldwide, so a .app domain instantly makes clear that you offer an application or software product.
- Google Registry reliability: With Google as the registry operator, you benefit from a stable, well-maintained infrastructure with high availability and excellent security.
- Strong brand identity: A .app domain helps create a distinctive brand identity that's immediately associated with technology and innovation.
- Good availability: Short and memorable names that have long been taken on .com are often still available on .app, so you can find the perfect domain name for your app.
- SEO benefit from HTTPS: The mandatory secure connection delivers a positive SEO signal, since Google factors HTTPS into search rankings.
Who is a .app domain suited for?
| Target audience | Use case | Example |
|---|---|---|
| App developers | Landing page for a mobile app | myproject.app |
| SaaS companies | Main website for a cloud platform | companyname.app |
| Startups | Product launch and marketing | productname.app |
| Web applications | Progressive Web App (PWA) | toolname.app |
| Developer portfolios | Showcase of apps you've built | firstname.app |
We also compare .app with the most relevant alternatives:
| Feature | .app | .com | .io | .dev |
|---|---|---|---|---|
| HTTPS required | Yes (HSTS) | No | No | Yes (HSTS) |
| Registry operator | Google Registry | Verisign | Internet Computer Bureau | Google Registry |
| Primary association | Applications, software | General | Tech startups | Development |
| Availability | Good | Very limited | Fair | Good |
| Launch year | 2018 | 1985 | 1997 | 2019 |
Registering .app at Theory7
At Theory7 you register a .app domain name along with all the services you need to successfully bring your application or software project online. Because .app requires HTTPS, we make sure you have a valid SSL certificate right away.
- Free SSL certificate: An SSL certificate is mandatory for .app domains. At Theory7 it's included by default, so you meet the HTTPS requirement right away at no extra cost.
- Fast web hosting: Host your app landing page, documentation, or complete web application on our reliable servers with optimal load times.
- Professional email address: Communicate professionally with an email address on your own .app domain, for example info@yourapp.app.
- Complete domain management: Manage DNS records, nameservers, and domain renewals through an intuitive, clear control panel.
- Automatic renewal: Prevent your .app domain from accidentally expiring with our automatic renewal option.
- Responsive support: Our support team is ready to help with any question about your .app domain name and related services.
.app domain for app marketing and conversion
A .app domain name is a powerful marketing tool for promoting your application. Whether you have a mobile app in the App Store or Google Play, or offer a web application: your own .app domain gives you complete control over your online presence. Unlike an app store listing, your own .app website lets you publish unlimited content, show testimonials, communicate pricing, and drive conversions directly.
A .app domain is also ideal for app-specific landing pages you can use in ad campaigns, social media, and QR codes. The short, recognizable URL is easy to remember and share, which increases the effectiveness of your marketing efforts.
Frequently asked questions about .app domains
Why is HTTPS mandatory for .app domains?
Google has added .app to the HSTS preload list of all major web browsers. This means browsers automatically enforce a secure HTTPS connection whenever a .app website is visited. It increases security for all users and prevents data from being sent unencrypted. At Theory7 you get a free SSL certificate so you meet this requirement right away.
Can I use a .app domain without having an actual app?
Yes, there are no restrictions on how .app domain names can be used. You don't need to have a mobile or web application to register a .app domain. The extension also works well for product pages, portfolios, or business websites. Check availability with our domain name checker and register right away.
How much does a .app domain name cost?
The cost of a .app domain name varies depending on the name you choose and the registration period. See our current domain name prices for a complete overview. At Theory7 we offer competitive rates that include an SSL certificate and DNS management.
Can I connect my .app domain to an existing app store listing?
Absolutely. You can use your .app domain as a landing page that links to your App Store or Google Play listing, or as a complete website alongside your app store presence. Many app developers use their .app domain name as the central hub for marketing, support, and documentation for their application.
Sources and references
- SIDN: sidn.nl
- ICANN: icann.org
- Verisign: verisign.com
"Registering my domain name with Theory7 to link through to my app went completely flawlessly. After a quick adjustment of the DNS settings everything worked perfectly right away! All arranged quickly at a good price."
